Privacy Policy

Horizon Palm Realty Group ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website horizonpalmrealty.com, use our mobile applications, interact with us on social media platforms, or communicate with us via phone, SMS/text message, email, or any other means.

By accessing our website, using our services, providing your contact information, or communicating with us through any channel, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services or provide your personal information.

2.1 Information You Provide Directly

• Name, email address, phone number, and mailing address
• Property search preferences (location, price range, beds, baths, property type, features)
• Messages submitted through contact forms on our website
• Information provided during phone calls, SMS/text conversations, or in-person meetings
• Social media profile information when you interact with us on platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, or Twitter/X
• Financial information shared during the home buying/selling process (handled through secure, licensed channels)
• Government-issued identification when required for real estate transactions

2.2 Information Collected Automatically

• IP address, browser type, device type, operating system
• Pages visited, time spent on pages, click patterns, and search queries on our website
• Referring website or source that led you to our site
• Location data (if you enable location services for property searches)
• Cookies, pixels, and similar tracking technologies (see Section 7)
• Property listing views, saved searches, favorited properties, and search history stored in your browser's local storage

2.3 Information from Third Parties

• Multiple Listing Service (MLS) data including property details, photos, and listing information from Stellar MLS, Beaches MLS, and HCAR MLS
• Public records data (property tax records, ownership history)
• Social media platforms when you interact with our content or ads
• Analytics providers (Google Analytics, Cloudflare Analytics)

We use the information we collect for the following purposes:

• To provide real estate services, including property searches, home valuations, and transaction support
• To respond to your inquiries submitted via our website, phone, email, SMS, or social media
• To send you property listings that match your search criteria
• To send marketing communications including new listings, market updates, and promotional offers (with your consent)
• To personalize your experience on our website (e.g., "Homes For You," "Continue Your Search," recently viewed properties)
• To improve our website, services, and user experience
• To comply with legal obligations, MLS rules, and real estate regulations
• To prevent fraud and ensure the security of our website and services
• To communicate with you regarding your real estate transaction

When you call us or we call you, please be aware of the following:

• Phone calls may be recorded for quality assurance, training, and record-keeping purposes
• By calling our phone number or providing your phone number and requesting a call back, you consent to being recorded
• If you do not wish to be recorded, please inform us at the beginning of the call and we will disable recording
• Your phone number may be stored in our customer relationship management (CRM) system to track communications and provide better service
• We will not sell your phone number to third parties
• We comply with all applicable federal and state telemarketing laws, including the Telephone Consumer Protection Act (TCPA) and Florida's Telemarketing Act
• We maintain a company-specific Do Not Call list. To be added, contact us at [email protected] or call (727) 888-8998

By providing your mobile phone number and opting in to receive text messages from Horizon Palm Realty Group, you agree to the following:

• Consent: You expressly consent to receive recurring automated marketing and informational text messages from Horizon Palm Realty Group at the phone number you provided. Consent is not a condition of purchasing any property or service.
• Message types: Messages may include property alerts, appointment confirmations, showing reminders, market updates, promotional offers, and transactional communications related to your real estate inquiry.
• Message frequency: Message frequency varies based on your activity and preferences. You may receive up to 10 messages per month.
• Opt-out: You may opt out at any time by replying STOP to any text message. You will receive a confirmation message and no further texts will be sent.
• Help: Reply HELP to any text message for assistance, or contact us at [email protected] or (727) 888-8998.
• Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan.
• Carriers: Supported carriers include but are not limited to AT&T, T-Mobile, Verizon, Sprint, and all major U.S. carriers.
• No sharing: We will not share your mobile phone number with third parties for their marketing purposes.
• Compliance: We comply with the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and all applicable FCC regulations regarding SMS/text communications.

• By providing your email address through our website, contact forms, or other channels, you may receive property alerts, market updates, newsletters, and promotional emails from Horizon Palm Realty Group.
• Every marketing email includes an unsubscribe link. Click it to immediately stop receiving marketing emails.
• Transactional emails related to active real estate transactions (e.g., contract updates, closing documents) are not subject to unsubscribe and will be sent as necessary to complete your transaction.
• We comply with the CAN-SPAM Act and all applicable email marketing regulations.
• We do not sell or rent your email address to third parties.

Our website uses the following technologies:

7.1 Cookies

• Essential cookies: Required for the website to function (session management, security)
• Analytics cookies: Help us understand how visitors use our site (Google Analytics, Cloudflare Web Analytics)
• Preference cookies: Remember your settings and preferences
• AI session cookies: A short identifier ("hpr_ai_session") lets us remember the context of your conversation with our AI assistant within and across visits, and link your chat to your account if you choose to create one. Anonymous session data is retained for up to 90 days and automatically deleted if you do not create an account.

7.2 Local Storage

We use browser local storage to enhance your experience. This includes:

• Your recent property searches and search preferences
• Recently viewed properties
• Personalized homepage content (e.g., "Homes For You," "Homes in Your City")
• "Continue Your Search" functionality

This data is stored only in your browser and is not transmitted to our servers. You can clear it at any time through your browser settings.

7.3 Third-Party Services

• Google Maps: Used to display property locations and maps. Subject to Google's Privacy Policy.
• Cloudflare: Used for website performance and security. Subject to Cloudflare's Privacy Policy.
• Walk Score: Used to display walkability, transit, and bike scores. Subject to Walk Score's Privacy Policy.
• OpenStreetMap: Used for nearby places data. Contributed by the OpenStreetMap community under the ODbL license.

We maintain profiles on various social media platforms including but not limited to Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter/X. When you interact with us on these platforms:

• Your profile information (name, profile photo, and other public information) may be visible to us according to the platform's privacy settings
• Comments, messages, and other interactions you make on our social media pages may be publicly visible depending on the platform
• We may use information you provide through social media interactions (such as direct messages) to respond to your inquiries about real estate services
• We may use social media advertising tools (Facebook Ads, Instagram Ads, TikTok Ads) that use tracking pixels and cookies to deliver targeted advertisements based on your interests and browsing behavior
• If you click on our social media ads, information about your interaction may be shared with us by the platform for analytics purposes
• We do not control the privacy practices of third-party social media platforms. We encourage you to review their privacy policies:
  • Facebook/Instagram Privacy Policy
  • TikTok Privacy Policy
  • YouTube/Google Privacy Policy
  • LinkedIn Privacy Policy
  • Twitter/X Privacy Policy
• We may repost, share, or feature user-generated content (photos, testimonials, reviews) that you post publicly on social media about our services. If you do not want your content shared, please contact us at [email protected].

Property listing data displayed on our website is provided by the Multiple Listing Service (MLS) through Internet Data Exchange (IDX) programs. This data is intended exclusively for consumers' personal, non-commercial use.

• Listing data is deemed reliable but not guaranteed
• All measurements, square footage, and property details should be independently verified
• Data is sourced from Stellar MLS, Beaches MLS (BeachesMLS), and HCAR MLS
• Property photos are provided by the listing agent/broker and are copyrighted
• We do not guarantee the accuracy, completeness, or timeliness of listing information

We may share your personal information with:

• Our agents and staff: To provide real estate services and respond to your inquiries
• Service providers: Including email service providers, website hosting, analytics providers, and CRM platforms that help us operate our business (these providers are contractually obligated to protect your data)
• MLS organizations: As required by MLS rules and regulations
• Title companies, lenders, and inspectors: As necessary to facilitate real estate transactions you are involved in
• Legal authorities: When required by law, court order, or governmental regulation
• Business transfers: In connection with a merger, acquisition, or sale of assets

We do NOT sell your personal information to third parties for their marketing purposes.

• We use industry-standard security measures including SSL/TLS encryption, secure servers, and Cloudflare protection
• Access to personal information is restricted to authorized personnel only
• We regularly review and update our security practices
• Despite our efforts, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data
• If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law

• We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy
• Real estate transaction records are retained for a minimum of 5 years as required by Florida law (Florida Statutes Section 475.5015)
• Marketing contact information is retained until you opt out or request deletion
• Website analytics data is retained in aggregate, anonymized form
• You may request deletion of your personal information at any time (subject to legal retention requirements)

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out of marketing: Unsubscribe from emails, reply STOP to texts, or contact us to be added to our Do Not Call list
• Data portability: Request your data in a portable format
• Withdraw consent: Withdraw previously given consent at any time

To exercise any of these rights, contact us at [email protected] or call (727) 888-8998.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, and disclose
• Right to delete your personal information
• Right to opt out of the "sale" or "sharing" of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information

To submit a request, email us at [email protected] with the subject line "CCPA Request."

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will delete it promptly. If you believe we have collected information from a child, please contact us at [email protected].

Our website does not currently respond to "Do Not Track" (DNT) signals from web browsers. However, you can manage cookies and tracking through your browser settings.

Our website may contain links to third-party websites, including MLS listings, virtual tours, social media profiles, and partner services. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

By using our website, providing your personal information, calling us, texting us, interacting with us on social media, or engaging our real estate services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.